Case Study

How Catalina Marketing Uses Maximo as a Service to Achieve Significant ROI

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About Catalina Marketing

Catalina is precision that powers performance. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the greatest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan.

The Problem

Catalina, the nation's largest personalized digital media network for grocery, mass and drug retailers, deploys specialized printers to its retail clients for delivering coupons directly at the point of sale. With nearly 400,000 of these rotable printer assets in its inventory located in stores and warehouses across the country, the company needed a streamlined software solution to keep track of each printer's status and location.

Catalina had been managing its fixed assets, inventory, client locations and data warehouse print logs using four separate systems and needed to reconcile with each system individually to identify the asset's location and whether it was online or offline. This process could take up to four business days and, by the time the report was compiled, the information was already outdated.

The Solution

In order to offer a single solution that would allow Catalina to manage and locate all inventory parts at each of its vendors and track failures throughout the entire network, Maven implemented a cloud-based Maximo solution powered by Projetech, a Gold IBM Business Partner and the world's most experienced provider of Maximo as a Service (MaaS).

The cloud-based nature of the software eliminated Catalina's need to purchase expensive servers and hire its own onsite database administrator by giving the company round-the-clock access to Maven's team of Maximo experts and client help desk. The system simplified Catalina's receiving process by signaling when an asset was ready for redeployment and auto-populating its information following a simple scan of the asset's bar code. Once the item was received, a work order was automatically generated and the asset was moved into an offsite vendor's inventory while the status of the asset was updated in Catalina's system. The item's status updated again when the work order was closed, signaling that the printer was ready for shipment.

Projetech, a Platinum IBM Business Partner, offers IBM Maximo: the global standard in software for Enterprise Asset Management and maintenance. Since 1999, Projetech has been providing Maximo as a Service (MaaS), which allows clients to manage, maintain and scale their solution requirements while benefiting from flexible services and lower operating costs
The Maven team has implemented IBM Maximo ® for clients in several key industries, including air & rail transportation, life sciences, healthcare and government. Our solid foundation in software development, coupled with years of industry expertise in engineering, facilities & fleet management, enable us to rapidly identify solutions to unique challenges.

The Result

Through the use of Maven's cloud-based Maximo solution, the time it took to receive and triage each inbound printer was reduced from roughly three minutes to 30 seconds.

Catalina was able to save on expenses and liberate resources with one of its inventory, maintenance and distribution centers seeing a 75 percent reduction in its receiving process requirements.

The data available through the Maven-Maximo solution allowed Catalina to better hold manufacturers accountable for faulty printer models by demonstrating a 50 percent annualized failure rate and subsidizing repairs.

With access to technical support from Maven's IT staff, Catalina was able to focus on its business continuity rather than system infrastructure and maintenance.

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